Business for Bohemians with Tom Hodgkinson

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An Introduction to the Tools and Techniques of Entrepreneurship with Idler editor Tom Hodgkinson

If you’ve ever dreamed of making a living doing what you love, then this course is for you.

Drawing on twenty years of experience as a freelancer and small business owner, author Tom Hodgkinson gives the lowdown on the essential principles and techniques of business, from accounting and spreadsheets to marketing and the art of keeping your head. The course is based on Tom’s book Business for Bohemians, described by entrepreneur Luke Johnson as “brilliant”. The Financial Times wrote of the book: “Extremely funny… the zeigeist has finally caught up with his thinking.”

So join the small business revolution today and free yourself from wage slavery! Whether you have already started down the road to freedom, or are planning to make the leap, you’ll find this course both useful and inspiring.

The Idler Academy’s Business for Bohemians course consists of two and half hours of downloadable video plus course notes, a quiz, forum and certificate of completion.


Course outline

Introduction – 4.04

Part One: How Do You Want to Live? – 11.38

Part Two: The Business Plan – 32.34

Part Three: Learning to Love the Spreadsheet – 12.46

Part Four: The Art of Accounting – 13.03

Part Five: Price and Product – 17.14

Part Six: The Importance of Being Stoic – 12.24

Part Seven: Marketing and Selling – 18.54

Part Eight: On the Money – 21.21




I just want to say how good your course is: how inspiring, and how honestly presented. Often on YouTube there are very Americanised ‘start your own business’ videos that at full of hot air and high promises, but your programme is truly honest, pragmatically helpful and leaves the viewer motivated to have a go. Well done!
– Tim

About the tutor

Tom is editor of the Idler and author of the best-selling manuals, How to be Idle and How to be Free. Other books include a book on smallholding called Brave Old World, a book on parenting, the Ukulele Handbook and, most recently, a manual for creative entrepreneurs, Business for Bohemians