How to Dress – A Guide for the Modern Gentleman with Gustav Temple

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Most men are not, it is sad to say, well dressed. It’s not their fault; it’s just that they haven’t been taught well.

That is why we have created our “How to Dress” course. It is the ultimate guide on the proper way to wear clothes, and what to buy, for the stylish man about town (and country).

Our four-part course is written and presented by Gustav Temple, who, more than anyone else we can think of, is perfectly qualified to give sartorial advice. Mr Temple is founder of the Chap magazine, and has been editing that excellent periodical for the last fifteen years. In that time the Chap has consistently championed old-fashioned dress codes and good fabrics. For Mr Temple, to dress properly is the sign of a true individual, whereas it is the sheep who follow the herd and wear jeans and trainers.

Now Mr Temple has distilled his hard-won wisdom and knowledge into four half-hour lectures which you can watch any time, as many times as you like, on your phone, tablet or PC. Truly, the old world meets the new.

Join his magical world of cravats, the Windsor knot, Harris tweed, the best kind of cufflinks, detachable collars, white tie and sock braces.

As well as offering useful, practical advice on what to wear, “How to Dress” also gives you the lowdown on such essential skills as the correct way to iron a shirt, how to shine your shoes and how to tie a bow tie. For these more practical tutorials, Gustav has enlisted the help of Rupert the Valet.

Each lecture is accompanied by a comprehensive set of notes, which reminds you of the rules just outlined, as well as directing to you to the websites of various gentlemen’s outfitters.

It’s not even necessarily a money thing: on this watchable, useful and always entertaining course, you will learn how to look fabulous on a modest budget. Gustav will teach you how to find good quality clothes in vintage shops and factory outlets.

So join Gustav right away and learn how to dress like a true gentleman. It is easier and more fun than you think.


Part One: Informal Wear. In which Gustav directs the modern gentleman on the correct clothing for leisure and business, in town and country, including observations on the old rule, “never brown in town”. You will learn three distinct tie knots, what shoes to wear with tweed, how to tie a cravat, the joys of the Fair Isle sweater and much else besides. Length: 30 minutes.

Part Two: Formal Wear. Gustav is joined by Rupert, and both men demystify the rules surrounding black tie and white tie. In this section, you will learn how to tie a bow tie and how to look like James Bond. Length: 20 minutes.

Part Three: Clothes Maintenance. In this essential tutorial, Gustav and Rupert teach three important skills: how to iron a shirt, how to shine your shoes and how to sew on a button. The notes offer some handy cleaning tips. Length: 34 minutes.

Part Four: Buying Bespoke, Vintage, and other Miscellaneous Items. In our fourth and final section, Gustav instructs you on what to tell your tailor when buying a made-to-measure suit, whether in Savile Row, at your local tailor, or in the Orient; gives important advice on buying second hand shirts; and offers essential information regarding cufflinks and hats. Length: 31 minutes.

About the tutor

Gustav Temple has been the editor of The Chap magazine since 1999, when Britain’s finest gentlemen’s quarterly was launched. The Chap, now bi-monthly, recently celebrated its 15th year of publication and continues to spread the word of anarcho-dandyism through its pages, as well as via its annual gathering of the excellently dressed, The Chap Olympics.   Mr. Temple is the author of six books, including The Chap Manifesto (2001) and Cooking for Chaps (2014). Mr. Temple’s grand quest is to rid the world of pantaloons de Nimes, sportswear off the sports field and uncouth behaviour. He believes that a man who is properly dressed has much more to offer the world than a slovenly fellow, and that society ultimately benefits when there is more dandyism on the streets.