Skip to content

Idler

  • Idle Thoughts
  • Retreats
  • Academy
  • Shop
  • Events
    • Events
    • Idler Festival
    • Calendar
  • About
    • About Us
    • FAQ and Knowledge Base
    • Where to buy
    • Sample Issue
    • Patrons
  • Login
    • My Online Courses
    • Audio
    • Video
    • Digital Edition
    • My Details
    • My Orders
  • Subscribe
Get Free Newsletter

Book of the Week: Don’t Be Evil

Rana Foroohar | 11 Nov 2019 | Books

In her new book, Don’t Be Evil, Financial Times journalist Rana Foroohar traces the evolution of young tech companies into global digital titans that monopolise our attention and invade our privacy. Below, Foroohar describes her first encounter with Google founders Larry Page and Sergey Brin

I first encountered the celebrated Google founders, Page and Brin, not in the Valley, but in Davos, the Swiss gathering spot of the global power elite, where they’d taken over a small chalet to meet with a select group of media. The year was 2007. The company had just purchased YouTube a few months back, and it seemed eager to convince skeptical journalists that this acquisition wasn’t yet another death blow to copyright, paid content creation, and the viability of the news publications for which we worked.

Unlike the buttoned-up consulting types from McKinsey and BCG, or the suited executives from the old guard multinational corporations that roamed the promenades of Davos, their tasseled loafers slipping on the icy paths, the Googlers were the cool bunch. They wore fashionable sneakers, and their chalet was sleek, white, and stark, with giant cubes masquerading as chairs in a space that looked as though it had been repurposed that morning by designers flown in from the Valley. In fact, it may have been, and if so, Google wouldn’t have been alone in such excess. I remember attending a party once in Davos, hosted by Napster founder and former Facebook president Sean Parker, that featured giant taxidermy bears and a musical performance by John Legend.

Back in the Google chalet, Brin and Page projected a youthful earnestness as they explained the company’s involvement in authoritarian China, and insisted they’d never be like Microsoft, which was considered the corporate bully and monopolist of the time. What about the future of news, we wanted to know. After admitting that Page read only free news online whereas Brin often bought the Sunday New York Times in print (“It’s nice!” he said, cheerfully), the duo affirmed exactly what we journalists wanted to hear:

Google, they assured us, would never threaten our livelihoods. Yes, advertisers were indeed migrating en masse from our publications to the Web, where they could target consumers with a level of precision that the print world could barely imagine. But not to worry. Google would generously retool our business model so we, too, could thrive in the new digital world.

I was much younger then, and not yet the (admittedly) cynical business journalist that I have become, and yet I still listened to that happy “future of news” lecture with some skepticism. Whether Google actually intended to develop some brilliant new revenue model or not, what alarmed me was that none of us were asking a far more important question. Sitting toward the back of the room, somewhat conscious of my relatively junior status, I hesitated, waiting until the final moments of the meeting before raising my hand.

“Excuse me,” I said. “We’re talking about all this like journalism is the only thing that matters, but isn’t this really about . . . democracy?” If newspapers and magazines are all driven out of business by Google or companies like it, I asked, how are people going to find out what’s going on?

Larry Page looked at me with an odd expression, as if he was surprised that someone should be asking such a naïve question. “Oh, yes. We’ve got a lot of people thinking about that.”

Not to worry, his tone seemed to say. Google had the engineers working on that “democracy” problem. Next question?

Extract from Don’t Be Evil: The Case Against Big Tech by Rana Foroohar (Allen Lane, £20). Buy a copy here.

You must be logged in to comment on this article.

For unlimited site access, join us as a member here or login

Share: Facebook | X | Email


Idler Logo

Join the Idler's mailing list for free

“Tom’s newsletters offer me the chance to learn about everything that really matters and a respite from what we are told really matters – like working hard for your boss,”
Dominic West

Previous Article Back Next Article

Related Items

What the Tortoise Teaches Us

Andrew Quayle | Archives

“A tortoise is never euphoric nor miserable. It is stoically content”

Cartoon by Modern Toss

Modern Toss | Cartoon

Plus: release your inner cartoonist with the Idler Academy

Skateboarding Is not a Sport

Thom Callan-Riley | Idler Magazine

Thom Callan-Riley visits the Slow Impact weekender in Phoenix, Arizona

  • Idler
  • About
  • Join the Idler
  • My Account
  • Calendar
  • Digital Edition
  • Audio Channel
  • Online Courses
  • Events & Talks
  • Newsletter Sign Up
  • ADVERTISE
  • FAQ and Knowledge Base
  • Sample Issue
  • Where to Buy the Idler
  • Buy Back Issues
  • Contact
  • Terms and Conditions
  • Privacy Policy

Great Western Studios, 65 Alfred Road, London W2 5EU

©2026 The Idler

Idler Logo

Join the Idler's mailing list for free

“Tom’s newsletters offer me the chance to learn about everything that really matters and a respite from what we are told really matters – like working hard for your boss,”
Dominic West